Brand Platform
This section provides a summarised view of our brand’s core building blocks, as well as the verbal and visual language we employ to express the brand with.
Brand Identity
This section demonstrates how to work with the group’s brand marks. Brand Architecture explains the group’s brand structure, the various brand modalities, brand mark versions, variations & principles. Colour, Typography, Graphic Devices and Photographic Guidelines are also covered.
Brand Application
The GIG Brand Office has prepared guidelines on the practical implementation of the brand across a range of media – for design professionals. These brand application guidelines cover a range of specific use cases with handy notes on the design and implementation of the brand identity.